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SEO Specialist


Hong Kong (preferred) or remote

We are looking for an SEO Specialist.

We’re looking for a talented and driven individual to be a part of our SEO Team that drives millions of unique organic sessions annually. You will help lead several critical elements of our web marketing and analytics activities. You’ll contribute to our core organic strategy including for non-English markets and search engines as well.

Chaos Theory works at the digital intersection of sports, entertainment, and cryptocurrency, and we are hiring to grow like crazy. Early in your tenure, we want you to be able to say, “I am learning new things every day, and my work is directly contributing to the kind of growth most companies can only dream of.”

Let’s make that happen together.

A Day in the Life

You start the morning with a look at the numbers in case anything unusual happened overnight. You’re using different dashboards and tools to go through the most important metrics, looking at traffic, rankings, and revenue. You’re also briefly skimming through the latest SEO news to make sure that there isn't any news from Google, in particular, core algorithm updates.

Once you make sure that everything is looking good, you open up your inbox and continue your conversations with stakeholders on getting your SEO fixes over the line. A developer that you’re working with needs more clarification on how you want things implemented, so you quickly write him a message on Slack asking if he has some time today for you to explain - he says yes, and now you have a meeting at 4 PM.

You’re already aware of what you’re planning to work on today since you had your weekly sync with your manager yesterday. First thing on the agenda. You’ve been rewriting meta tags for several of our top organic pages lately, and after getting approval from stakeholders, you’ll now go into the CMS and insert them. You know it’s a manual process to get these uploaded, but you also know that CTRs would improve and bring more organic traffic to the website.

Another thing on your agenda is looking at one of our top keywords that has been on a downward trend for the last few weeks and it's impacting our organic revenue, so you’re spending some time getting to the bottom of it and aiming to get an action plan to get the rankings back to previous levels.

At 3 PM, our localization manager comes online and asks you for translation priorities this week. We’ve got this new landing page that we’ve been working on with the writers and designers, and it has good search volumes across the languages we’re operating in, so we want to get it translated. You feel like this landing page will be a great win for the company.

Just before our 4 PM meeting with a developer, you spend some time going through your SEO specs making sure that you’ve thought of all the potential risks. You’re all prepped and hoping to finish the meeting within 15 minutes. Quick and smooth so you can get back to your analysis

Before you end your day, you grab your manager and ask for their opinion on the ranking decrease you’ve been looking at earlier today. The manager agrees on the action plan with a few adjustments. You jot down the notes and make sure that you’re ready to execute the plan first thing tomorrow. You’re excited to work on this. It’s been a good day.

You will be responsible for:

  • Help to develop and execute a strategy with the rest of the team to improve organic search rankings and maximizing both acquisition and qualified web traffic.
  • Prioritize keywords and landing pages to attract our target audience.
  • Monitor and analyze SEO statistics such as redirects, click rate, and more.
  • Build systems and best practices to ensure that all content is optimized for SEO.
  • Develop strategies and work with our Localization Team to maximize SERP visibility in non-English markets.
  • Work with web developers and within the marketing team to properly implement SEO best practices in coding and campaigns.
  • Communicate results to the executive leadership team.
  • Perform regular SEO audits and drive work items as necessary. Our website comprises thousands of pages and we’re constantly optimizing.
  • Follow and digest popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
  • Disseminate this information to our team of writers, UX designers, and content strategists.

To succeed in this role, you’ll need:

  • Deep experience in SEO with demonstrable results. You’ve gotten highly competitive keywords to rank in search engines and can prove it.
  • Ability to analyze data and provide evidence-based recommendations.
  • Excellent research skills. You should be able to solve many problems yourself but also research and develop solutions for more difficult problems.
  • In-depth knowledge of current SEO tools and practices.
  • Strong command of analytics tools like Google Analytics, Search Console, and ranking tools like STAT, Ahrefs, SEMrush, and AdvancedWebRanking.
  • Excellent verbal and written communication in English. You should be able to present and get buy-in from stakeholders.

It’d be great – but not necessary – if you also had:

  • Some experience writing landing page or blog copy.
  • Experience with A/B testing and other testing metrics.
  • Experience with Google Tag Manager.
  • Experience working with remote teams.
  • Proficiency with Google Adwords.
  • Basic understanding of affiliate marketing.

Measures of success:

  • Organic sales to our websites in all languages, influenced by:
    * Rankings in all search engines (e.g., Google, Bing, Yahoo!)
  • Quantity and quality of traffic referred to our websites by search engines.
  • Protecting the reputation of our websites with entities like Google as measured by:
    * Lack of manual Google penalties
    * Domain and page ratings
  • Satisfaction of our internal customers in Product, Acquisition and Content.
  • Compliance with our brand guidelines.

In exchange, we offer:

  • Competitive pay and benefits.
  • Established company with steady revenue, combined with startup-style thinking on innovation and culture.
  • Career development planning with regular management check-ins, skill development, and mentoring.
  • An in-house gym with free fitness classes.
  • Flexible work environment with a five day work week and option to work from home occasionally.
  • Fully stocked kitchen and bar with leather sofas, guitars, and a killer sound system for daytime snacking and evening relaxing.

To Apply: Please send your CV and a very brief introductory email to william@chaostheory.hk

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