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Content Strategist (English language)


Hong Kong location (preferred) or remote

At Chaos Theory, a Content Strategist is a special mix of marketer and writer.

But more than that, we want people who love to see their creativity make an impact. If that’s you, we want to talk.

Chaos Theory works at the digital intersection of sports, entertainment, and cryptocurrency, and we are hiring to grow like crazy. Early in your tenure, we want you to be able to say, “I am learning new things every day, and my work is directly contributing to the kind of growth most companies can only dream of.” 

Let’s make that happen together.

A Day in the Life

You start the morning with a quick look at the metrics on your most recent blog post. It drew a lot of visits, but the conversion rate is lower than you’d hoped. You decide to add a more prominent CTA, so you edit and republish the piece right away, adding a quick note to your planning app to check back in two days. You plan to document the results and share with the team.

Next up, the product team briefs you on what’s in development on their roadmap. You and your manager decide one feature is particularly promising from a promotion and acquisition standpoint, and put it at the top of your priorities for content across the blog, social media, CRM, customer service documentation, and a press release. You add the tasks and your expected deadlines to your public content calendar so nothing falls through the cracks.

After lunch, you sit down with the influencer manager to go over the script ideas you’ve been working on for a streaming celebrity they just signed. The manager requests a few tweaks, but nothing major, and you’re excited to know that very soon, millions of people watching YouTube are going to see what you’ve written.

By late afternoon, Europe comes online and sends in an urgent request for landing page copy. It’s time to buckle down and hit some last minute EOD deadlines.

You’ve got it under control. You make the most of it. We all win.

To succeed in this role, you’ll need:

  • Impeccable writing and editing skills in English.
  • Demonstrable experience creating most kinds of content listed above.
  • Some experience with CMS and CRM (WordPress, Webflow, Ghost, Customer IO, Marketto, Salesforce, etc.).
  • Experience researching and writing about unfamiliar topics.
  • Some knowledge of marketing analytics (Google Analytics or similar).
  • Some knowledge of keyword research, and optimizing content for SEO.
  • Creativity and ambition.

It’d be great — but not necessary — if you also had:

  • Image editing and/or formatting skills (especially Adobe Suite skills).
  • Experience working in Public Relations.
  • Experience working alongside designers and/or with in-app UX/UI, or design skills yourself.

You will be responsible for:

  • Working with your manager and the broader team to develop, implement, and iterate an overall content strategy.
  • Creating, editing, A/B testing, and managing content across the entire comms landscape, including, but not limited to:some text
    • Landing pages; blog posts; support pages & templates; press releases; social media posts; email campaigns; product pages; in-app communications; and internal messaging.
  • Coordinating with the localisation manager to ensure content is shared across languages.
  • Working with the SEO team to incorporate SEO best practices across content.

In exchange, we offer:

  • Competitive pay and benefits.
  • Established company with steady revenue, combined with startup-style thinking on innovation and culture.
  • Career development planning with regular management check-ins, skill development, and mentoring.
  • An in-house gym with free fitness classes.
  • Flexible work environment with a five day work week and option to work from home occasionally.
  • Fully stocked kitchen and bar with leather sofas, guitars, and a killer sound system for daytime snacking and evening relaxing.

Where you’ll work:

Based out of six floors of office, gym, yoga studio, and entertainment space in Hong Kong’s SoHo district, we work with colleagues around the world to shake things up in one of the most exciting places on the internet today — the digital center of sports, entertainment, and cryptocurrency.

We’d love to have you in Hong Kong or a nearby time zone, but the right person could work anywhere.

Interested? Reach out to us at andrew@chaostheory.hk

We can’t wait to hear from you.

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